Bloggers are becoming more and more influential across an increasingly wide range of industries. Blogs often beat more established influencers, including national, trade and vertical media sites, in terms of generating online buzz, promoting genuine social sharing and providing earned links.
So blogger relations, which incorporates elements on search, social media and online PR, have become an increasingly important part of what we do.
We have taken time to improve our knowledge of bloggers and understand what motivates them and also what appeals to the people they influence. We know the power of blogging extends beyond the bloggers themselves: blogs followers and readers often share contents, creating a “social ripple” that can improve visibility and increase traffic.
Develop relevant and recommendable content in partnership with bloggers, and seeding content that matters to them and their followers, is the best chance to help our clients to become genuine authorities.
Identify bloggers relevant to the client’s brand
Develop relationships with influential bloggers
Banner advertisment on blog
Shooting bloggers with customer products
Manage relationships with bloggers engaged by client